The smartphone market is going through a difficult period. According to Counterpoint Research, Global smartphone sales dropped 8% Record the annual performance quarter within the quarter of the base annual task.

Smartphone market in crisis: third quarter 2023 shows worst result in a decade

The Covid-19 pandemic, component shortages and increasing competition are some of the factors that negatively affect the smartphone market. My main producers, only Honor, Huawei and Transsion visit hanno visto crescere le loro vendite Rispetto allo stesso periodo dell’anno scorso, mente tutti gli altri hanno subito cali a doppia cifra.

Samsung confirmed its market leadership with 20% quotaIt lost 13 percentage points and 13% in sales compared to the third quarter of 2022.

Apple ranks second with 16 percent of the quota, some percentage and 9% of rispetto sales for the entire year. La mela morsicata launched the iPhone 15 series on Ritardo but received a good response from consumers. If it were possible for Apple to save ground in the last quarter, we could celebrate all the nativity festivities.

Xiaomi ranks third with 12% of the quotaAn increase of one point and a 15% increase in sales compared to 2022. The Chinese brand has consolidated its position in key markets such as China and India, but has slowed its expansion in other countries due to logistical difficulties and scarce chip stocks. .

OPPO e vivo competes with 8% quota in the last quarter, a profit of 15% and 14% was achieved on sales, respectively. Both Chinese brands have focused their efforts on the local and Asian markets, where they offer a wide range of models at competitive prices.

Other brands share the remaining 36% of the quota; This represents a 26% increase in sales compared to the third quarter of 2022, despite an increase of four points. Among these, Honor, Huawei and Transsion stand out. anua delle loro sales. Honor benefited from its independence from Huawei, which gave it renewed access to Google services and Qualcomm chips. Huawei benefited from the launch of the Mate 60 series in China, where it still has a strong reputation. Transition continued to expand and took advantage of the recovery in the Middle East and African markets.

According to Counterpoint’s predictions, the global smartphone market will shrink in 2023 and reach its lowest level in the last decade. The legacy of the entire pandemic, demands for everything and nothing, is that every product must adapt a suitable context for competition and rivalry.