I am sure that “Bring the old, take the new.” You’ve all read the sentence somewhere. Many brands, from tech companies to furniture stores, are offering users discounts on new products, provided they purchase second-hand products.

Thanks to the campaign, which is mainly used by technology stores; to your old devices The price offered gives you a great opportunity in shopping. Well, what do the stores buy? What happens to old products?? How do brands benefit from this campaign?

How does the ‘Bring in the old, take out the new’ campaign work?

For example, your phone is old and a more modern device Suppose you want to use . First of all, you decide which store you want to shop in, but also in this store involvement in the campaign It is needed. Then you show your old device to the authorities or send the device information via the Internet.

Authorities; your old device usage time, to battery capacity, to the processor, to the screen etc. It puts a price on your phone based on the factors. During the payment phase of the new phone you want to buy; The price of your old device, will be deducted from the total amount. This way you can take your old device back to the store and get a new phone at a discount.

What happens to old products that stores receive?

As most of you guessed, old appliances is recycled. If the devices received are sufficiently up to date to be put back on the market, authorities contract with third-party companies to replace the problematic or worn parts of these devices with new ones.

Companies that carry out renovations; devices for sale, It sells to stores that sell second-hand products. Devices that have been reset and replaced are offered for sale at a cheaper price than the original labeled ‘refurbished’.

How can devices that can’t be sold make a profit?

Companies that renew phones that are too old to be offered for sale important parts disassembly. These valuable parts, which will be used in various productions, are stored by companies.

This means that companies are responsible for the devices that we make available for replacement. benefits from its meat and milk. In the meantime, parts for old devices are purchased from the sale of refurbished devices. more profit offers.

researchJAccording to companies, older devices contain more valuable parts.

For example, a typical iPhone; 0.34 grams of gold, 0.34 grams of silver, 0.15 grams of palladium and contains some platinum. When it comes to old devices The amount of gold increases even more.

Business facilities, It can easily separate these minerals by melting the devices. For example, recycling previously sold devices provides the manufacturer with a profit.

Companies make millions of dollars from recycling.

According to research from the US Gold Bureau last year, Apple only uses parts of returned devices. 40 million dollars won. Companies like Apple, which run the ‘Bring the old, take away the new’ campaign, ensure that the overall weight in product sales is kept to a minimum thanks to this program. 50 percent wins back.

Meanwhile, the market for second-hand smartphones is growing rapidly. Analyst firm IDC estimates that this will be approximately in 2022 282 million refurbished phones indicates that the transmission has taken place.

In summary, the products you deliver while benefiting from the campaign can provide businesses with a successful revenue stream. Given the changing economic conditions, exchange method It sounds quite logical.