Most of us love Trendyol, He’s used it at least once in his life. Trendyol, which has become an important platform in recent years, has a very impressive founding and progress process.

It started with the founding in 2010 and today including fashion The founder of the platform, which is the first choice in many areas, is Demet Mutlu.

Demet Mutlu decided to give up her education and become an entrepreneur.

Born in New York, Mutlu attended high school in Italy. He later returned to New York and Department of Economics with first place rounded. After his success, he was accepted into the Harvard Master of Business. But he left his master’s degree in his second year.

What set him on the path to becoming an entrepreneur?

In her own story, Demet Mutlu says she was impressed by a friend who sold cosmetic products online. Actually the platform he wants to set up think here first.

Because he has experience with supply and wholesale, he wants the platform he is going to set up to be about fashion. It will not produce or sell itself, but it will receive a share of what is produced and sold. The position is that what is produced in the name of fashion in every province and district of the country also affects the entire country. way to deliver easily We can explain it as searching.

Why then does he establish Trendyol in Turkey and not in America?

In the program ‘Fireside Chat’, Demet Mutlu is asked why she did not establish Trendyol in America. To this question the following is stated: “One of Turkey’s greatest advantages is that it is the youngest and most prominent country in Europe fastest growing population is that it is so. Therefore, there is a young population ready for digital transformation. “It also has very good schools, engineers and an excellent talent pool.” He responds with an answer like:

Of course, Turkey’s large young population and rapid growth are not the only reasons. Because, again in the same program, he mentions that he sees opportunities in Turkey. In other words, he wanted to establish this system that he saw in America in Turkey because he did not want another rival to be established for this purpose. The first step to success right place, right time and right investment He found it and threw it away.

The first step was taken in a hall and around a 3 meter table.

As a woman studying in America, Mutlu experiences e-commerce sites. A customer shopping via e-commerce needs, wants and expectations Naturally, he can find solutions to questions about what could happen in a short time. The next step is to set up this e-commerce site in Turkey.

Trendyol because it doesn’t have an office yet. On a 3 meter table, is drying at home. Of course, two months later he takes such a big entrepreneurial step forward in an apartment. Today they have very large and modern offices.

He eventually founded Trendyol and this initiative was appreciated 500 times in 16 months.

The experiences he gained during his studies in America are not only a guideline, but also ensure that he has a budget. With this knowledge and investments, Trendyol for 300 thousand dollars It’s drying. Demet Mutlu says even her family wants her to continue her education, but she doesn’t listen to what the people around her say.

It has support from major domestic investors such as Emre Kurttepeli. Even Sidar Şahin, founder of Peak Games is one of Trendyol’s investors. Naturally, the team he has created with the leaders of both the digital world and fashion is a great help to him and his initiative.

It makes Trendyol’s name known to the entire country with its marketing strategy.

In the brand awareness phase, the first step of marketing, this is seen in almost every area, from traditional media to social media. There are big ads. Well-known names on the agenda of that period appear in Trendyol advertisements and recommend this e-commerce site. The process of these celebrities appearing in commercials that started with Hadise Tarkan Also with .

In addition to the faces for the consumer, it is also a great advantage for Mutlu to work with a high-quality and well-equipped team. Moreover the concept of customer focus The fact that it tries to attract attention is the factor that attracts the consumer.

In 2018, the balance sheets are changing and Alibaba Group is entering the scene.

Alibaba Group will become a partner of Trendyol in 2018. 75% partnership for $728 million Alibaba Group, which owns the company, invested another $350 million in 2020-2021. Therefore, it has updated its partnership share from approximately 75% to 86.5%.

With this success, Demet Mutlu broke Yemeksepeti’s record. Because Yemeksepeti was Turkey’s most expensive internet startup before Trendyol. Trendyol is also not completely sold. Demet Mutlu’s flow 6.96% interest It also stands.