According to the latest report published by market research agency Counterpoint Research, the European smartphone market experienced a strong contraction in the 3rd quarter of 2023. Smartphone shipments decreased by 11 percent in Europe Rispetto had 8% elasticity in Western Europe and 15% elasticity in Eastern Europe, in the same period as the previous year.

European smartphone market down 11% in Q3 2023, Xiaomi confirms third place, Honor grows

This report shows that the speed of smartphones in the quarter of 2023 has slowed to the first quarter of 2011, causing a shortage of components, an abundance of space and competition in the phone industry.

The main responsible for the market, Samsung ranked first with a quota of 28 percentDespite a 15% drop in shipping compared to the third quarter of 2022.

Secondly, we are at Apple, with a 24% quota on its shipments and a slight stretch of 3%. La mela morsicata recorded the lowest shipment level in the third quarter of 2014 but may continue in the next quarter thanks to strong demand for the iPhone 15 series.

The next step to a Xiaomi, with a 22% quota and a 13% drop in shipments. The Chinese manufacturer maintained its leadership in Eastern Europe with a 35% quota, even in Western Europe where it was exposed to competition from other Asian markets.

Honor Unico Marchio in Crescita

Tra questi, spicca Onur, we are a premium brand to register a nursery every year., approaching the level of separation before Huawei and entering the top five. Honor has achieved good results in Western Europe, where it has launched many models with Google services.

Another Chinese band that is successful in Europe is Transsion.Russia is the main market for both TECNO and Infinix brands, which increased their shipments by 192% and 518% respectively. Transsion has leveraged its competitive advantage in the entry-level and mid-bass segment by offering devices with good performance and battery capacity.

Finally, OPPO ha showed her first performance at incerta nella Regione, with a 23% decrease on an annual basis. Marchio achieved a 27% increase in Eastern Europe and faced major challenges in Western Europe, where it had to compete with Samsung, Apple and Xiaomi.

Previous report from Counterpoint Research European smartphone market will restart in the fourth quarter of 2023Thanks to the launch of new models, all the seasonal festivities and all the economic recovery.