Ubisoft It has earned a reputation as one of the most hated companies in the video game industry. Controversy such as his attempt to remove his games from Steam even for those who purchased them, the account closure issue, and his return to Valve’s platform, which recovered shortly after the Epic Games Store-only publishing policy with Assassin’s Creed Mirage They caused much of the community doesn’t appreciate it too much, and the French-born company is nowhere near fixing it, but it seems willing to stay in the eye of the hurricane at all costs.

The latest controversy that Ubisoft has become embroiled in is pop-up ads seen by Assassin’s Creed Mirage players, the latest installment in the saga of adventure and stealth games. Ads promoting parts of the saga that were on sale on Black Friday were seen by some players on November 23rd, which apparently led to the typical complaints posted via social media.

After pop-up ads appearing in Assassin’s Creed Mirage were reported online, Ubisoft responded by disabling them, explaining that they were the result of a technical error. Among the situations in which players have seen the ad is the action of loading a game map, as seen in the following tweet.

Despite the disdain that Ubisoft inspires in many, Assassin’s Creed Mirage showed that the saga is still in good shape. reception that was generally positive and good sales numbers. Additionally, the latest updates added a New Game Plus mode and allows you to disable chromatic aberration, a feature that isn’t to everyone’s taste.

What happened with Assassin’s Creed Mirage is reminiscent of what at least 2K Games did with their well-known basketball video game NBA 2K, in which they introduced ads that could not be missed at least in version 21. Finding this type of content in the middle of the game is not food good taste, but here comes the fact that 2K has had no competition for many years, but watching NBA Live from Electronic Arts has no intention of returning.