Dynamic Yield, which focuses on personalized products, was acquired by Mastercard in April 2022. Following the acquisition, Dynamic Yield completed Shopping Muse, one of the first projects for Mastercard. Announced by Mastercard, this tool provides its customers with personalized shopping recommendations using generative artificial intelligence.

New artificial intelligence tool “in the way customers search and discover retailers’ digital catalogs will cause a revolution“Mastercard offers From Shopping Muse It seems expectations are high. The new tool converts user searches in everyday language into product recommendations specifically selected based on their needs. The AI ​​tool can also understand trending trends and expressions. So when describing the desired products “1970s American country style dress” Instead of expressions like ‘vintage cottagecore dress” When these types of expressions are used, artificial intelligence can analyze what is meant.

Mastercard believes Shopping Muse will revolutionize shopping

For personalized recommendations Shopping museIt works based on the user’s shopping history, the answers to the questions he asks and the content of the conversation in general. Algorithms, retailers information in product catalogues and uses data about customer behavior on site. These algorithms also observe the customer’s real-time and known behavior.

When users log into a retailer’s site, the algorithms evaluate previous purchases and even physical spending made at that store that can be tracked (for example, by entering a phone number or using a Mastercard). Shopping muse Moreover, even if the user cannot describe his exact request, he can offer alternatives. In addition, products that are visually similar to the products searched for, but do not have the necessary labels, may also be included in the recommendations.

Although Shopping Muse use is limited to fashion for now, Mastercard plans to expand this feature in the future. shopping or buying furniture can also be used states.