Data clean rooms are an important part of Snowflake’s strategy, which is why the company is acquiring Samooha for an undisclosed amount.

Snowflake buys Samooha. The company specializes in data clean rooms. This technology is important to Snowflake, which is committed to ensuring that companies can use and share their data securely.

Simplicity first

Samooha develops software tailored for both developers and business users to create and use data cleanrooms. The technology would work perfectly within the Snowflake Native Apps. With the takeover, Snowflake wants to simplify the use of clean rooms in its own platform. After all, setting up a clean room is not that easy, and Samooha can solve it to some extent.

Snowflake recruits the two founders of Samooha and their entire team. It is unclear how much money is involved in the takeover. Snowflake has already acquired several companies this year, including search specialist Neeva.

Data what?

Data clean rooms are protected digital environments in which companies can securely exchange data with each other without external parties gaining access to the associated sensitive data. For example, imagine a telecommunications provider that shares anonymized customer data through a protected system with advertisers who can perform certain analytics on trends and audiences without the personal data ever becoming available.