If investing in R&D to create a flexible smartphone would be expensive, imagine building your own car. 2024 is approaching and this will be the year when Xiaomi’s most ambitious project in its entire history will reach the markets. Xiaomi Car SU7 is there, and its development hasn’t exactly been cheap.
This was noticed by Xiaomi co-founder Lei Jun, who talked about the army of engineers and the huge amount of money Xiaomi Car demanded over the years of its development. A project that Jun describes as the culmination of development at Xiaomi.
Big smartphones with 4 wheels
In an interview on CCTV’s “One on One” program this week, Lei Jun talked about the experience and current situation of Xiaomi’s car company. Elon Musk, the owner and creator of Tesla, which is a fully electric and autonomous car, recently said: If Xiaomi enters the electric vehicle market, there will be an interesting competition.
And Lei Jun’s response was: Xiaomi has many inherent advantages in automobile manufacturingBecause today’s smart electric vehicles “essentially the integration of the automotive industry and the consumer electronics industry.”
“The president of a car company told me Smart electric vehicles are essentially big smartphones on four wheels“This shows the high level of integration between these two sectors.”. Therefore, Xiaomi’s entry into the automotive industry presents challenges, but also manageable challenges.
Three years ago, Lei Jun stated that he thought producing cars was a duty.pretty hard” he said and was quite amazed by it. That’s why he established the principle. “stick to the norm while being surprised“, Meaning:
- Fully respect the rules automobile industry
- Use already integrated technologies Ensuring that the first car in the industry is produced well
- Innovate based on this premise.
One thousand five hundred million euros to develop Xiaomi Car SU7
Developing the SU7 was undoubtedly a monumental task; Lei Jun and his team did this using the following strategy: “Invest ten times more”. For example, although traditional automobile companies usually invest 300 to 400 people and funds of 1 billion to 2 billion yuan to produce a car, Xiaomi’s first car meant:
- Total investment of more than 3,400 engineers
- Research and development costs exceeding 10 billion yuan (approximately) More than 1,500 million euros
Lei Jun’s “latest entrepreneurship”
Xiaomi’s electric vehicle company “latest business venture” It symbolizes the culmination of the journey taken by Lei when he founded Xiaomi 13 years ago. As Xiaomi prepares to launch three EV models, the SU7 and SU7 Max, it remains to be seen whether the company will be able to shake up the electric vehicle market the way it has done with smartphones, but it is clear that the SU7 will also move in that direction. make noise.
Will it be able to conquer the electric vehicle market like Xiaomi conquered the mobile market and other sectors?
via | pandaily.com
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