Amazon has announced the launch date for advertising on Prime Video. It will be January 29thaccording to an email sent by the company to subscribers of the service in the United States.

Amazon has already announced the arrival of advertising to its streaming service Prime Video and now has set a date for its launch. Yeah; You will have to swallow ads in between watching movies or series unless you pay more for the service. Or you end up canceling your subscription to a service that is not the most valued in multimedia content, and which with advertising will become even less attractive.

The move comes at a time when competitors (Disney Plus, Hulu, Max, Netflix, Paramount Plus…) already include advertising in their streaming services’ basic plans or have raised the price in exchange for not seeing ads. It may come as a surprise to few that piracy rates are making a comeback after years of decline due to the fragmentation of content and rising costs that make it impossible to maintain them all.

Advertising on Prime Video

Amazon promises that the number of ads “will be limited” and in any case they will be implemented “significantly less than linear TV and other streaming providers”. The e-commerce giant frames this in platform improvements: “This will allow us to continue to invest in engaging content and continue to grow those investments over a long period of time.”.

The areas affected were not explicitly defined. Initially to the United States, United Kingdom, Germany and Canada, although Spain, France, Italy, Mexico and Australia were also mentioned. in the medium term We fear that Prime Video advertising will eventually reach all countries.

If you don’t go to the cashier in addition. In the United States, removing ads will cost $3 a month to add to the $14.99 it already costs, although it should be clarified that this price includes the rest of the services offered by Amazon and not just content. It is not known how much it will cost in the rest of the countries, as the amount and level of service varies between them.

In Spain, the price of an Amazon Prime subscription rose to 49.90 euros per month last year, but we must remember that it includes a lot more stuff than Prime Video. The main benefits are related to its e-commerce platform (fast and free shipping of products; choice of collection points; hassle-free returns; free financing; access to Prime offers…) and others related to photos, e-books, music or anything else, ​​what Twitch offers.

The question is still relevant. Is Amazon Prime worth it? I personally use Prime Video less than other streaming platforms and the ads are the lesser of two evils, but overall I think the general subscription is still worth it. At least in Spain and at the current price it is not certain that they will keep it.