Samsung Electronics will launch its highly anticipated Galaxy S24 flagship device focused on “Galaxy AI” on January 17 in San Jose, California. The announcement marks a paradigm shift in the smartphone industry as Samsung and other manufacturers focus on integrating advanced AI capabilities into their devices, marking a departure from previous years when camera technology and flexible displays took center stage.

According to industry experts and Counterpoint Research, 2024 is expected to see a significant increase in the number of smartphones equipped with built-in generative AI. The well-known industry leader Samsung is expected to capture around 50% of the market share in the next two years; This underscores the company’s ability to stay ahead of trends and consumer preferences. Samsung is emerging as a leader in integrating artificial intelligence into devices by collaborating with American chipmaker Qualcomm, a move that will redefine the smartphone world.

Samsung’s ambitious initiative, Galaxy AI, aims to democratize the potential of artificial intelligence by empowering users and improving daily life. Galaxy’s end-to-end mobile AI experience combines on-device AI developed by Samsung with cloud-based AI through collaboration with industry leaders. This integration, combined with Samsung’s strong security and privacy measures, provides users worldwide with a transformative and secure mobile experience.

One of the standout features of Galaxy AI is the AI ​​Live Translation Call feature, which is available on the latest Galaxy AI phones. Integrated into the local search feature, this innovation provides real-time voice and text translation during calls, eliminating the need for third-party applications. Privacy is a priority as Galaxy AI built into the device ensures that private conversations remain only on the user’s phone.

Wonjoon Choi, Executive Vice President and Head of R&D, Mobile eExperience Business, highlights the transformative potential of Galaxy AI to change the way people perceive and use their phones. Described as Samsung’s most comprehensive intelligence offering to date, Galaxy AI is poised to redefine the role of mobile technology by enabling meaningful connections, productivity and creativity on a global scale.

As the smartphone industry pivots to an AI-driven future, Samsung Galaxy AI stands out as a pioneer, promising breakthrough capabilities that will revolutionize the way users interact with their devices in 2024 and beyond.