Apple’s dominance of the high-end smartphone market in 2023 was clear, but Huawei’s resurgence, especially with the Mate 60 series, marked an interesting shift. The fact that Huawei managed to increase its market share in the premium segment despite the sanctions shows the attractiveness and quality of 5G phones.

While Samsung ranks second with a 17% share, Huawei is steadily closing the gap.

The premium smartphone market, defined by devices priced above $600, remained a bright spot in an otherwise stagnant global market. Apple had a controlling share of 71%; This is a figure that speaks volumes in terms of brand loyalty and product appeal. The other major player, Samsung, maintained its second place with a share of 17%. However, the increase in Huawei’s share from 3% to 5% shows that consumer preferences have changed, especially in the 5G field.

Other well-known brands such as Xiaomi and Oppo have also made their presence felt, albeit with smaller market shares. This diversity in brand choice underscores a growing trend in the premium segment: Consumers are increasingly looking for higher-quality, durable devices and are willing to invest more in their smartphones.

This trend is especially seen in markets such as China, Western Europe, India and the Middle East and Africa regions. In fact, the fast-growing premium smartphone market in India has attracted the attention of major players such as Apple, which recently opened its first retail store here.

The move to more expensive smartphones isn’t just about functionality; It has become a status symbol, especially in emerging markets. Promotions and financing options are making these high-end devices more affordable, leading to a significant jump from mid-range to premium phones.