Apple published the first advertisement of the Vision Pro headset
January 9, 2024
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Apple has released a Get Ready ad for its upcoming Vision Pro mixed reality headset. In the video, famous movie, cartoon and TV series characters wear masks, glasses,
Apple has released a Get Ready ad for its upcoming Vision Pro mixed reality headset. In the video, famous movie, cartoon and TV series characters wear masks, glasses, helmets and other accessories.
The commercial featured snippets of tapes “Star Wars”, “The Incomparable Mr. Fox”, “Young Frankenstein”, “Pipe”, “Up”, “Iron Man”, “Ant-Man”, “Star Trek”, “Snoopy”, SpongeBob SquarePants, Back to the Future, and an episode where a woman wears Apple Vision Pro headphones.
The overall structure is reminiscent of the first iPhone commercial called Hello, which used film and television footage of people answering the phone. It was a great ad and this structure works in the Vision Pro ad too.
The video ends with the slogan Get Ready – the device will go on sale in the near future. Apple will begin accepting pre-orders for the Vision Pro on January 19, with official sales of the device scheduled to begin on February 2. The company announced its mixed reality headset last summer; The device stands out with its advanced technical features and capabilities. Apple Vision Pro costs $3499.
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