Do you like podcasts? Do you usually use iVoox to listen to them? No wonder you answer yes to both questions, because the podcast phenomenon is in its golden age – I’m not saying we’re in the middle of a bubble … – and iVoox has been a reference platform for a long time. time, at least in Spain. Well, there are news that you may not know but will be of interest to you.

As you know, if you use iVoox, the raw audio file store has been transformed into an entire podcast platform for several years, you can call it YouTube podcasts if you want: there’s a lot of everything, and with the professionalization of the sector comes indispensable monetization to make it possible.

At that time, IVoox introduced a number of revenue channels: advertising for those who use the application for free; and, most importantly, different payment models to motivate support for models that have evolved over time. Characteristic, in iVoox you can:

• Listen to almost everything for free, at the beginning and end of each chapter there is an advertisement in the form of banners and wedges.
• Pay a discounted subscription ($ 3.99 per month or $ 39.99 per year) to remove all iVoox ads (some programs include their own ads) and gain access to some additional features, such as device sync.
• Pay a specific personalized subscription (from $ 1.50 per month) for each podcast you watch, which doesn’t preclude general site advertising, but helps you support creators and gain access to exclusive content.
• Pay a monthly subscription of $ 9.99, which gives you access to all of the above.

He takes the issue of exclusive content in a curious way, by introducing the so-called “iVoox Originals” a few years ago, with all the reformulations of the platform, a selection of programs that can only be found available in its application. common and that they are one of the biggest attractions to end up “trapped”.

You’ll find Originals on other sites, but as I said, except for a few cases, you’ll only be able to listen to the first few minutes of each before an ad appears that redirects you to the appropriate page if you want to continue listening to what they say. However, both programs that are part of iVoox Originals and any other content may have exclusive content podcast.

I’ll explain it all so you don’t be confused, because the change now announced by iVoox is “to offer these exclusive episodes through private channels and integrations with other platforms so you can get support from new listeners who prefer to listen to you outside of iVoox.” Do you think this is a small change? Yes and no. It depends

The truth is that the details they comment on are rare, but if those who pay had the opportunity not only to listen to exclusive content – I remember: paid content – in the app they want through a feed private -usually with username and password- but also listening to the complete program iVoox Originals -these are welcome, but only on iVoox – would be the most interesting example. This means that because you pay, they allow you to listen to everything you want.

But why use an application other than iVoox to listen to iVoox content? For several reasons. The main one is that the iVoox application leaves a bit unsatisfactory in some respects, even though the mobile application has recently been renewed. Now, The web interface is terribleIt’s worth a decade of generosity and they seem to intend or rush to change that.

Other reasons are… for example, advertising. Many people use iVoox to listen to podcasts of traditional commercial radio shows, and just by linking to them, you don’t always want to swallow an ad when you don’t have it in almost any other application.

In addition to this change, iVoox also announced others related to the platform and creator funding model or live podcasts, not as a technical function but as a social event.