The tablet market suffers a slump, 10% decline in 2023
- February 6, 2024
- 0
In 2023, 135.3 million tablets were sold, 10 percent less than in 2022. It is the third consecutive year that the tablet market has declined. The tablet market
In 2023, 135.3 million tablets were sold, 10 percent less than in 2022. It is the third consecutive year that the tablet market has declined.
The tablet market is also having a difficult time. Covid caused a sharp peak in tablet shipments in 2020, after which there was a downward trend again. According to Canalys, this trend will continue in 2023 with a decrease of 10.2 percent compared to 2022.
Huawei (+32.1%) had a bad year, Amazon (-42.9%) suffered a severe blow. Apple (-11%), Samsung (-11.5%) and Lenovo (-19.4%) are also having a hard time. In the case of Apple, this is mainly due to the fact that, exceptionally, no new iPad will come onto the market in 2023. Traditionally, a new model always provides a boost.
Canalys expects little improvement for 2024. While PC and smartphone sales will increase in 2024 thanks to AI, AI announcements in the tablet market remain quiet. Nowadays it is primarily the Asian market that ensures high tablet sales, otherwise the numbers would be significantly lower.
The number of tablets shipped has been declining for some time. The trend has been visible since 2016. Covid was able to mask further decline for a while, but in 2023 we are now at almost the same low point as 2019.
Source: IT Daily
As an experienced journalist and author, Mary has been reporting on the latest news and trends for over 5 years. With a passion for uncovering the stories behind the headlines, Mary has earned a reputation as a trusted voice in the world of journalism. Her writing style is insightful, engaging and thought-provoking, as she takes a deep dive into the most pressing issues of our time.
