Fans of American football, sports in general or those who want to see a unique television spectacle, we have a must-see event this weekend, the Super Bowl 2024. Or what is the same, the final game of the NFL league, which The Kansas City Chiefs and the San Francisco 49ers will play at Allegiant Stadium in Las Vegas.

Don’t worry if you don’t like American football or even sports. We’re not here to talk about the game and it’s the NFL Finals (LVIII Edition) transcends all sports. It is the most-watched televised event in the United States (over 115 million watched live in 2023) and is surely the biggest televised show on the planet after the Olympics, the World Cup and the UEFA Champions League final.

Apart from what happens on the pitch, they are one of his attractions advertisements which necessarily cover an entire hour and are reserved for quarters, halves, and the game’s numerous timeouts. Another point where the show is secured is the mini-concert at the break. Music stars are fighting to be there, and after last year’s shock performance by Rihanna, it’s Usher’s turn next Sunday, the American singer, songwriter and producer considered the “King of R&B”.

What we are interested in this post, we say that the major studios are making a special effort for this event, and the announcements are a demonstration creativity in advertising and set industry-wide trends. Its price, more than seven million dollars for every 30 seconds, is an absolute record on television.

The best ads from Super Bowl 2024

No wonder brands are fighting to access this massive audience. An investment that is considered profitable despite the very high cost, because only 1% of American viewers stop looking at the screen during commercials, which may seem like a lie to you because it does not happen in any other television event.

In terms of content, everything is there. Most correspond to multinational food, beverage and food companies. There are also ads for technology, engines, entertainment, travel, cosmetics or mobility. And there are horny, tender or otherwise who directly sell the product. We leave you with some of the best trailers that have been released before the game, which confirm the special attention that the advertising studios are paying them. They will be another part of the interest (or at least the curiosity) of that Super Bowl 2024, the American spectacle “at large”.

Google Pixel. Google is promoting the accessibility features of its Pixel 8 phones, supported of course by artificial intelligence.

T Mobile. Giant Jason Momoa performs a superhuman backflip in this TV ad that pays homage to the 1983 movie Flashdance.

bmw. Actor Christopher Walken continues to attract copycats in this ad for the German multinational car company, which features a surprise performance by Usher, the artist who will liven up the 2024 Super Bowl halftime show.

STōK Cold Brew. The great Anthony Hopkins brings seriousness and humor to a coffee brand ad.

State farm. Arnold Schwarzenegger in action to support the largest mutual insurance company in the United States.

Booking.com. Tina Fey uses a digital travel agency to reverse her limitations, and Glenn Close makes a cameo on horseback.

Popeyes. Ken Jeong is catching up on what he missed after being cryogenically frozen for 52 years. New breeds of doodle dogs are appearing, and a fast food chain has permanently added chicken wings to its menu.

Hellmann’s. A talkative cat saves Kate McKinnon from disgusting leftovers.

E-Trade. Baby sneakers are offered by Morgan Stanley’s e-commerce platform.

Volkswagen. The German car brand presents an announcement to celebrate its 75th anniversary.

Pringles. Chris Pratt with a mustache eats potatoes. There is no more.

Uber Eats. Friends stars Jennifer Aniston and David Schwimmer are in this star-studded commercial.

Doritos. A couple of lovely grandmothers, Dina & Mita, are working hard to get a new snack.

Pluto TV. After watching this ad set on an unconventional farm, you’ll never look at “couchs” the same way again.

Reese’s. Chaotic presentation of a new candy brand.

dove. Multinational company Unilever for personal care products draws attention to the problem of girls leaving sports.

Lindt. The Lindor truffle floats to the beat of a song from the 1950s.

M&M’s. Dan Marino presents diamond rings made with butter M&M’s. Scarlett Johansson likes them.

Stellar. Ice Spice is promoting a new Pepsi drink.

Budweiser. How to deliver beer in the middle of a snowstorm.

Ventilation. The cookie brand’s ad includes the snacking technique, presenting versions of historical moments in which people make decisions by rotating their two halves.

Michelob. The great Lionel Messi orders a beer and ends up playing brilliantly on the beach.

Drum stick. Eric André stars in a new commercial for the Sundae cone brand.

Bud Light. The genie in the bottle is unleashed when you drink American brand beer.

Nerds. Addison Rae dances and eats snacks.

Coors Light. Coors invites viewers to relax with a beer, but on a “cold” train.

Lots of ads? so what There are only a few who have signed up. And maybe not the best. Several more are expected for the big screen. For example, the trailer for Marvel’s Deadpool 3 and other films from Paramount, which will broadcast the 2024 Super Bowl on CBS, and which has reserved three ad spaces for its streaming platform to show previews of the prequel ‘A Quiet Place.’ : Day One ” or the biographical “Bob Marley: One Love”. Chances are we’ll also see a Universal Pictures movie, whether it’s Kung Fu Panda 4 or Gru 4.

‘Sonic the Hedgehog’ announcements are expected in the games and we will see the sci-fi ‘Halo’, ‘Mission: Impossible – Dead Reckoning’ in the series. A good example of creativity in event advertising that goes beyond sports.