Apple has decided that 2024 will be its year in terms of artificial intelligence. It is neither an assumption nor a theory, as it was recently confirmed by Tim Cook himself in the presentation of the company’s results. As is usual with those from Cupertino, it wasn’t particularly specific, however it has been known for some time that a large part of the effort in this regard will go into iOS 18, to the extent that some say it will be the biggest updating this operating system throughout its history.

The most needed element of this update is undoubtedly Siri, Apple’s voice assistant, which, despite being hugely innovative at its launch, has stagnated over the years and today is no match for other systems of its type, which are undoubtedly much more advanced. I know we don’t have more information on this, but at this point I would bet that the jump will be more than substantial.

Now we will focus mainly on iOS 18 does not mean that Apple limits the use of artificial intelligence exclusively to the operating system iPhone device. On the contrary, as leaked a few months ago, the company asked its engineers and designers to look for all possible uses of this technology in the company’s products and services. It’s true that Apple is a little late compared to other tech companies that started targeting this as early as 2023, but it’s also true that its specialty has never been to arrive first, but to arrive especially well.

So, with the AI ​​professionals the company hired last year, we’re already starting to see some of their progress, and they’re undoubtedly the most diverse, as shown on Keyframer, an artificial intelligence from Apple that allows you to animate static 2D images through a text challenge, as we can read in The Verge.

Nor is there any information available at this time as to whether Apple plans a specific use for Keyframer in any of its products or services, or if it is merely a proof of concept that the company has decided to publish as research. Be that as it may, it is evident that in Cupertino they have decided to put their heart into the field of AI, which is currently something essential to maintain the image of an innovative technology that has been penalized at least in this area. their inactivity during 2023.