Twenty leading technology companies, including Microsoft, Meta and Amazon, have announced a joint commitment to combat the spread of AI-powered disinformation ahead of the 2024 elections.
CNBC reports this, according to Ukrinform.
In addition to artificial intelligence startups OpenAI, Anthropic and Stability AI, social networks such as Snap, TikTok and X also joined this bandwagon.
This is primarily about combating deepfakes, which use misleading audio, video and images to impersonate key figures in democratic elections or provide false information about voting.
Tech companies are said to be preparing for a major election year that will affect more than four billion people in more than 40 countries around the world.
The recent rise of AI-generated content has raised serious concerns about the spread of election-related disinformation.
According to machine learning company Clarity, the number of deepfakes created has increased by 900% in the past year.
According to Ukrinform, Google plans to launch a campaign against disinformation on the eve of parliamentary elections in five EU countries.