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According to data from Canalys, smartphone shipments to Europe decreased by 3% year-on-year to 37.8 million units in the fourth quarter of 2023. Apple returned to the top
According to data from Canalys, smartphone shipments to Europe decreased by 3% year-on-year to 37.8 million units in the fourth quarter of 2023.
Apple returned to the top spot after seven quarters of lagging behind Samsung, increasing shipments 1% year-on-year to 12.4 million units. Samsung came in second, worsening its result by 12% to 10.8 million units. It is noteworthy that the largest supplier in 2023 is Samsung.
Xiaomi maintained its third place despite a 10% decrease to 6 million units, helped by positive dynamics in Central and Eastern Europe. Motorola and Honor ranked in the top five by selling 2 million and 1.1 million devices, with annual growth rates of 73% and 116%, respectively.
“High-end smartphones took a record share of the European market in the fourth quarter of 2023. Runar Bjorhovde, an analyst at Canalys, said almost 40 percent of smartphone shipments cost $800 or more. “The dominance of the high-end segment is mainly due to the high demand for the iPhone 15 Pro, as well as the stable sales volume of the Galaxy S series and increasing sales of the Google Pixel.”
It was previously reported that among the top 10 models to be delivered in 2023, Apple ranked 7th and Samsung ranked 3rd.
Source: Port Altele
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