We could already sense it when Samsung showed us its Galaxy Ring at Unpacked in January, and now it’s showing a leak in that direction. And when a tech company makes an announcement of this type about a device it intends to have a particular impact on the market it’s targeting, The most common is that the time that passes between the trailer and the announcement is not very long, because it de facto means putting the main competitors on the track. In fact, we saw the effects of something like this a few years ago when Spotify announced its Hi-Fi plan without a date, something that Apple used to step on the accelerator and start offering the same thing on Apple Music. The effects of this on Spotify’s plans were undoubtedly devastating.

This is even more important considering that smart rings are a market that, while still very small, has been growing at double digits for some time, until Currently, 10 times more smart rings are sold than eight years ago.. So while it is still unclear whether they will ultimately achieve the implementation intended by the manufacturers, it is undeniable that they aim to become a trend and that if the technology companies manage to fine-tune their proposal, they can end up successful.

So if Samsung told us about its Galaxy Ring in January, it seemed unlikely that it would launch later this year. So there was a lot of doubt in this regard What moment would a Korean tech company choose to launch it?. Maybe IFA in September? Launching a Christmas campaign at the end of the year? September in the “back to school” campaign? There are quite a few options, although many of us suspected a different season.

Of course, we don’t have official confirmation, but we have a leak from GSM Arena that confirms that Samsung will introduce the Galaxy Ring at Galaxy Unpacked in Julywhich is scheduled to take place in the second half of the said summer month and in which we will also see the presentation of the next generation of its folding devices Galaxy Z Fold6 and Flip6 as well as the smartwatch Galaxy Watch7, a device with which it seems It is quite likely that it is complemented by a ring.

Just a few hours ago we told you that Apple is also already working on its smart ring, in another sign we are talking about a market that may experience very interesting movements during 2024and with its emergence coinciding with the AI ​​boom, it’s highly likely we’ll see more than one manufacturer sweating ink to come up with an AI-focused device design.