According to the calculations of Omdia analysts, according to the results of 2023, Samsung occupied 30.1% of the TV market; The company strengthened its industry leading position achieved in 2006. The Korean manufacturer attributes its success to a strategic focus on models with large screens and premium TVs; We are talking about products with QLED and OLED screens.

Samsung’s QLED TV series, including the latest Neo QLED models, has sold more than 40 million units since its launch in 2017; In 2023 alone, the company sold 8.31 million QLED models. Samsung has achieved the greatest success in segments of TVs with a diagonal greater than 75 inches and a price of over $ 2,500. The company’s share in the sales of models expensive than $ 2,500 is 60.5%; in the segment with a diagonal of more than 75 inches – 33.9%; In the segment above 90 inches – 30.4%.

Samsung noted that it has made significant progress in the OLED TV segment: it sold 1.1 million such models in 2023, gaining a 22.7% market share, and plans to increase this in 2024. At the CES 2024 fair, the company introduced the revolutionary NQ8 AI Gen3 processor; With the help of artificial intelligence algorithms, it zooms the image and increases its clarity. The manufacturer expects that the integration of artificial intelligence into the Tizen operating system will make Samsung TVs the center of innovation in the smart home. And in 2024, the company plans to continue the innovative development of its products at the expense of artificial intelligence-based technologies.