NVIDIA CEO Jensen Huang confirmed that the custom chip market is an important market and that they would be “more than happy” to offer their customers the possibility of creating solutions of this type cover your needs more effectively and realistically, and also more balanced in terms of costs.

Custom designed chips play a very important role in the technology sector. At the general consumer level, these types of solutions are very well known as they are present in current generation consoles, as the PS5, Xbox Series X and Series S They use custom APUs that were designed by AMD in collaboration with Sony and Microsoft and manufactured by TSMC.

Jensen Huang is speaking broadly when he refers to NVIDIA’s ability to build its own chips, ie. It does not apply to any specific areaand this is quite understandable, since the green giant has a very large ecosystem of solutions that can adapt and adapt to the needs of any type of client.

Image courtesy of vgamuseum.info

If we focus on the general consumer market and give it some context, I think the most interesting thing about these statements is how well they fit into the latest rumours which point to a next-gen Xbox with NVIDIA GPUs. That doesn’t mean we can take Jensen Huang’s words as confirmation, but it’s certainly curious, coming at a time when speculation about the next Xbox is leaning so heavily towards NVIDIA.

Next generation Xbox with NVIDIA GPU It would be beneficial for both Microsoft and the greens. The Redmond giant could promote it as a premium system with higher performance in ray tracing, which would also be compatible with the entire ecosystem of technologies that combine NVIDIA DLSS 3.5, which would allow it to differentiate it from the PlayStation 6 in a very clear way. which in theory will repeat the hardware AMD (probably APU).

A company led by Jensen Huang would also benefit on multiple levels. On the one hand, he should return to consoles positive impact on image level and optimizationand on the other hand, a contract to supply customized GPU to Microsoft for 8 to 10 years would be a juicy source of income without any kind of risk.

2/2…. But if that is not possible, we are happy to make a custom chip for you. And the customer benefit, as you can imagine, is truly amazing. “It allows them to augment our architecture with their know-how and their own information.”

— Stephen Nellis (@StephenNellis) February 21, 2024