Things don’t seem to be going the way Apple would like lately, and after rumors of the iPhone with a flexible screen being put on hold, we now learn via MacRumors that the Cupertino giant would Apple Watch Ultra with microLED screen cancelled because it is not economically viable.

MacRumors has echoed some of the comments made by analyst Ming-Chi Kuo, who said that Apple has canceled the Apple Watch Ultra with a microLED screen. The reason that would lead the company to this decision would be based on the fact that The production costs of microLEDs are currently too high to make the product economically viable.. The news would be a blow to ams OSRAM, Apple’s exclusive supplier for the project.

Ming-Chi Kuo says Apple doesn’t plan to mass-produce microLED displays in the “foreseeable future.” On the other hand, the analyst noted that his latest research “suggests that Apple has canceled the Apple Watch microLED projects because Apple believes that microLED cannot add significant value to the product and the manufacturing costs are too high to make it economically viable.”

Not seeing the viability of the Apple Watch Ultra with a microLED screen could have been a serious setback for the Tim Cook-led company, not only because of the cancellation of the project, but also because This cancellation appears to have resulted in layoffs.. When we see the workplace trend in consumer computing, aside from issues like massive corporate acquisitions and the rise of artificial intelligence, one wonders if the sector is moving too fast.

As we have already said, the Apple Watch Ultra does not seem to be the only blow that the Cupertino giant suffered in terms of product development, as the company would suspend the foldable iPhone due to the poor durability it has. They still have flexible screens. However, it seems that Apple has not thrown in the towel on the idea of ​​marketing a flexible iPhone, preferring to postpone the project until the technology offers durability that meets its quality standards.

NOTE: Images are of Apple Watch Ultra 2.