The study also shows that respondents refused to attend interview or work due to lack of hygiene and who were avoided visit family or exercise. It is “a reality that becomes part of the daily lives of the French.”

Young people suffer the most

Young people aged 18 to 24 suffer most from lack of hygiene. In fact, 41% of them have to choose between a hygiene product and a food product, and a quarter limit the replacement of their toothbrush.

The study also points to an “alarming level” of women who cannot afford pads: 16% of which is found in this case and eleven% You’ve already resorted to inappropriate substitutes like napkins or napkins.

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“In supermarkets, sales of pharmacies, perfumes and toiletries fell 4.4% in 2023twice as much as in other departments,” says Emily Mayer, consumer expert at Circana. “The French try to control their budget and are more likely to exclude mascara or soap from their shopping cart than a package of macarons,” he explains.