Alongside the impressive SU7 electric car, Xiaomi introduced a new brand, “Xiaomi Life”. This new venture is dedicated to creating high-quality automotive peripherals that complement the lifestyle of vehicle owners. From stylish mugs and lids to functional bags and more, customers can look forward to expressing their passion for Xiaomi and SU7.
The brand’s website lists hats, mugs and even bags
The launch of the ‘Xiaomi Life’ brand alongside the SU7 electric car seems to be a strategic move to create a lifestyle around its entry into the automotive world. This initiative creates a sense of community for SU7 owners, positions the car as part of a trendy technology image and expands the touchpoint of the Xiaomi brand beyond the car, while paving the way for future integrated car accessories. The success of this strategy depends on the quality and design of Xiaomi Life products, but it shows that Xiaomi has ambitions beyond just selling electric cars, smartphones and consumer electronics.
The company also officially introduced the SU7 EV today. The car has been awaited for a very long time and now that it is here, it will be interesting to see what Xiaomi fans have to say about it. It is available in three variants, Standard, Pro and Maximum, to suit different budgets and needs. Prices start from RMB 215,900 ($29,900) and go up to RMB 299,900 ($41,500).
Deliveries are expected to begin in late April. The SU7 features a team design effort comprising the expertise of former BMW and Mercedes-Benz designers. Driver assistance systems include two options: Xiaomi Pilot Pro (similar to Tesla) and Xiaomi Pilot Max (with lidar technology). City NOA, the city’s pilot driving system, is also planned to be rolled out nationwide in May.
SU7 offers impressive connectivity features such as Apple CarPlay. Each model has different technical specifications; The standard offers a range of 700 km and rear-wheel drive, while the top model, the Max, has a staggering acceleration time of 2.78 seconds and all-wheel drive.
Source: Port Altele
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