I think at this point most have assumed that a Twitter link like And that’s actually more important than it might seem at first glance This name change was meant to symbolize Twitter’s evolution towards what Elon Musk had planned for the social network..

And what were the plans? Well, even then we could read it, create a kind of digital agora, a space for the exchange of knowledge and opinions, of course without annoying bots, which was subsequently a tool that contributed a lot, and a very good one, to society. And of course, it also provided great profitability because the investment he had to make for the purchase was more than substantial, to the extent that most analysts agree that the purchase offer he made was much higher than the actual value of Twitter.

Just give us ten minutes today to check it out The plans seem to have fallen through. The lack of adequately large moderator teams has caused the quality of the conversation to drop more than noticeably, bots are present and more active than ever, and if we talk about monetization, they are changing many advertisers from traditional to the garbage that can be found today ( like the famous videos of David Broncano and Carlos Sobery), doesn’t seem to be a winning strategy either.

And what can we say about the number of users? Well, as we can read on Mashable, Twitter has lost about 25% of its users since Elon Musk’s arrival, about a year and a half ago, according to data from Sensor Tower. Data that, yes, has been denied by Twitter, which has not provided data to disprove what the consultancy suggests. So, as a second source, we can turn to StarCounter, where we see that the development of Twitter in this period of time was as you can see in the graph below

Source: StatCounter Global Stats – Social Media Market Share

In this case, we see that its market share decreased from 10.38% in November 2022 to 6.69%, with which it closed last February, a period in which it moved from the second most used social network to below Facebook. , until it ranks fifth, behind Facebook, Instagram, Pinterest and YouTube. As it is, the outlook for Twitter doesn’t look particularly good, and we must add that the European Union has not looked favorably on some of the actions Musk has taken and what they have turned into on the social network.

All numbers are therefore colored in descending red. A few months ago, its economic value was estimated to have dropped by 71%, many large advertisers left, and now we see that one in four users have left in the last year and a half. Are Twitter’s days numbered? Well, it’s a little hard to think about, but of course Today, its future is much more in question than a year and a half ago.