[Advertorial] The Hannover Messe (April 22 – 26, 2024) has been the international industry and technology meeting point for almost eighty years. Every year, numerous representatives from business, politics and knowledge institutions travel to the German city to make valuable network contacts and keep up to date with the latest technological trends and developments.

Technological developments are occurring rapidly. But: Many companies still need guidance in order to successfully apply all available concepts for automation, AI and energy management, says Mattias Dreher, Managing Director of Global Fairs (the official representative of Deutsche Messe in the Benelux countries).

“With so many smart tools to choose from, I imagine the average SMB doesn’t always know where to start. This is precisely why a visit to the Hannover Messe is recommended: Here you can quickly get to know all the relevant technologies and their specific applications. This also makes it much easier to determine what is specifically interesting for your company; The trade fair will provide you with numerous tools to transfer all these innovations to your own company.”

Invest in people

Another challenge for many manufacturing companies is the shortage of skilled workers, emphasizes Dreher. “Of course, automation and digitalization will ensure increasing optimization and efficiency in the next few years, which may mean that in the long term you can get by with fewer people.” But at the moment the “War on Talents” is still ongoing. Good to know in this context: At the Hannover Messe there are also numerous opportunities for manufacturing companies to come into contact with technical talent.

In addition, attention is paid to aspects such as ergonomics and making work easier. Given the tight labor market, it is also extremely important to keep your existing staff vital and fit. And this year, a two-day career conference will take place as part of the trade fair – under the new name FEMWORX – that will specifically focus on female leadership skills in the MINT sector.”

The trade fair for ambitious manufacturing companies

Ambitious manufacturing companies that want to keep up cannot avoid visiting the Hannover Messe, emphasizes Dreher. “The Hannover Messe is the only event in the world that covers the entire industrial value chain – from product design to production.

This year the trade fair will once again offer a glimpse into the latest industrial innovations that provide answers to the big questions of our time, with a focus on important sub-topics such as efficient collaboration, talent recruitment and security. This makes the Hannover Messe the place for manufacturing companies from the Benelux countries where they can gain new knowledge and make valuable contacts.”

Keep going? Come to the Hannover Messe!

With around 3,500 exhibitors and more than 125,000 visitors, the Hannover Messe, which takes place from April 22nd to 26th this year, is by far the largest industrial technology trade fair in the world. Are you considering a visit? Register a free ticket today.

This is a commercial contribution from the Hannover Messe. The publishers are not responsible for the content.