Is presented today youtube vibesA study focused on its first edition The game And its manifestations on the platform. The study examines development trends Latin America And shows that, for example, 70% of people, 67%, 57% and 52% Peru, Colombia, Argentina ი ChileAccordingly, They believe that video games are one of the best ways to relax and unwind.

The trends identified in this installment can be reflected in three main categories:

– General G.: Shows that all users are players; And whoever is not, will be.

– Onychic microdoses: Displays a “fantastic” and immersive platform built on a daily basis.

– Geinomics: Reveals the diversity of business models that are revolutionizing the economy.

While in recent years they have turned into incredible concert arenas, fashion shows of cult brands, fun of successful series and many more, Video game They have been part of the mainstream for decades, reinforcing their important role in culture. This is especially true for those who make up Generation Z.

For 72% of 15- to 25-year-olds, video games are a better form of entertainment than Social networks And Flow. And in this context, Youtube It has become a place for many emerging behaviors and new languages ​​related to this world to express themselves more and more often.

Identified key trends

Vibe # 1: General G

This trend allows us to see that gamers have transformed their hobby into a way of life and a mentality. Some manage to monetize this passion. In this sense, YouTube has a major role to play in this awakening “Gene Gamer”: Through the platform, people are able to show their immersion in the world of video games.

For example, J. Balvin Shared his experiences entering the world Fortnite With The Grefg for a while Kun Aguero Shared his adventures in a pandemic favorite game Between us.

Viewing video game related content enhances public awareness, participation and identification. Unlike the classic gamer stereotype, Gen G talks about the socialization skills that exist in video games.

Viewing gaming-related content makes many feel more connected, enhances a sense of community, participation and identification. Unlike the classic stereotype of a lone gamer, Gene G is highly grouped.

The survey found that 64% of Argentines think YouTube is the best place to study games, followed by 60%, 58% and 55% in Peru, Colombia and MexicoAccordingly.

Vibe # 2: Oneiric Microdoses

ToDr. Strange in Many Worlds of Madness’ until Roblock And Adventures BrookhavenThe imagination was fascinated by the idea of ​​creating and inhabiting fictional worlds.

With video games, people are moving from the passive fiction of movies to the active fiction of controllers and gaming chairs. The viewer sees in the cinema. In video games the player is the protagonist.

According to a YouTube Pibes survey, 57% of Mexicans surveyed agree that video game aesthetics are more impressive than movies, while 52%, 51%, 48% and 39% in Peru, Colombia, Chile and Argentina, respectively, hold the same opinion.

The game is a redefinition of the way of creating fantasies, a way of transforming creative teams to create a world as immersed and addictive as the world ტTotal War. The Liminal spaces These are places created in a cheerful atmosphere reminiscent of the endless corridors of dreams. It is no coincidence that the term “aesthetics” has historically surpassed 5 million annual views on YouTube in 2020.

In December last year, Alec Moloney Made his Hispanic Rewind and the most topical in the digital world this account took place NimuOne of the most important VTuber in the region, which, although using the platform only two years ago, already has more than 1.4 million subscribers.

Vibe # 3: Gamenomics

This trend is a phenomenon that is forcing millions of micropayments to buy digital goods and services: landscapes, options, content, and anything else that allows the imagination to enter the market.

It is suggested that by the end of 2026, Global microtransactions in games will reach $ 106 billion. For this reason, some brands are developing new business models that go beyond the worlds created by video games.

59% of gamers in Colombia think video games are revolutionizing the economy, while 54%, 52%, 43% and 40% think the same about Peru, Mexico, Argentina and Chile, respectively.

And all the slang that seems to be waiting for future transactions: Cryptocurrencies, NFTs, TokensCoin, wallet, BlockchainDigital Gold, Equal, It is already a common currency among gamers.

Future users are already playing. For this reason, some brands are starting to articulate new business models with gaming platforms. Similarly, there is a whole economy around the monetization of flourishing streaming content, through subscriptions, audience data, InfluentialProduct placement and advertising.

That’s why 55% of Mexicans like brands ᲡGame station, Nintendo ი Xbox They have to create their own currency. 51%, 50%, 46% and 42% of Colombians, Peruvians, Argentines and Chileans share the same opinion.

thus, Video games have ceased to be mere entertainment and have become a space of creativity! Where anyone can be a player by exploring the infinity of content that can be created from them and set up their own business.

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