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Being a global company is not easy at all. The task of giant companies, which must constantly come into contact with different cultures, does not end with merely
Being a global company is not easy at all. The task of giant companies, which must constantly come into contact with different cultures, does not end with merely adapting the product or brand to that country. Slogans, brands and product names They also need to consider what it will mean in different languages.
Although large companies are careful about this, things sometimes go wrong. Things don’t go as expected. As a result of these unfortunate choices, in several countries which can mean funny or bad Product names may appear.
telephone in French, saxophone in English Unfortunately, this word, which is used as an abbreviation for the musical instrument, is not used in the same meaning in our country.
I wonder which brand is the victim of this difference in meaning? your mistake When did he understand?
The word “escort”, which is generally used in English as a companion, is also used in our country. “escort” It is used as.
But as we know that is not the only meaning. If anyone around you has used this model, you already know the jokes…
Years ago, “To die for.” KFC, which wanted to use the slogan “Finger-lickin’ good” in China, made the wrong choice.
Because this slogan is in China “Eat your fingers.” and this was a rather unsavory slogan for a food chain.
In 1987, an airline founded American Airlines leather seats organized an advertising campaign to promote this.
“Fly in leather!” (Fly in the skin!) The slogan took on an unexpected meaning when it was translated into Spanish for Mexico. Because this slogan is in Mexican slang “Fly naked!” It meant.
This suggestion after the ads are published I wonder if anyone has tried it yet? We can’t help but think…
Pepsi in the 1960s “Come alive with Pepsi.” (Rejuvenate with Pepsi.) slogan in China “Pepsi brings your ancestors back from the grave.” It was translated as .
Pronunciation of the word “Wii” in English “Lake” meaning “woe” It’s the same pronunciation as the word.
For this reason, there are the problems that will arise during the pronunciation of the product name unpleasant ambiguities It might even have spoiled Nintendo’s taste.
Imagine if someone in England said, “Let’s play our Wii.” (Let’s play with our Wii.) and the other person says this sentence. “Let’s play our little one” can be understood as.
Anyway, they did it wrong let’s say.
in Germany, Because the letter “v” is read as “f”The Vicks brand is produced by the Germans “Ficks” It is read as. The word “Ficks” is in German slang for sexual intercourse…
Fortunately, we are not talking about an error in this article. The brand did the necessary research and avoided this confusion and offered this product in Germany. under the name “Wick” started selling.
target market investigation from every angle It really is a mistake that once again emphasizes its importance…
The name “Nova” is Spanish “no va” (don’t go) It evokes the expression.
Not much for a car not a good connotation is it not?
For example, the brand’s agency is called ‘Fartfull’ ‘fast’ or ‘energetic’ in Swedish resources. But the word ‘fart’ in English is, to put it politely, “sweetie” The table named “Fartfull” is translated into English because it means “full of nonsense” It is translated as.
In short, these kinds of situations cultural differences and language structures, It shows once again how important it is for global brands to enter new markets.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
