HP title sponsor of the Ferrari F1 team
- April 24, 2024
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Ferrari and HP today announce a historic, multi-year partnership. At the upcoming Miami GP, HP will be seen on the car and clothing for the first time. From
Ferrari and HP today announce a historic, multi-year partnership. At the upcoming Miami GP, HP will be seen on the car and clothing for the first time.
From now on, say Scuderia Ferrari HP when you mention the legendary F1 racing team. HP has signed a multi-year contract with the Maranello team as title sponsor. Part of the partnership is the integration of HP’s products and services, including PCs and devices, conferencing technology and printing capabilities.
The partnership with HP should allow the F1 team to increase training precision and optimize strategic decision-making both on and off the track, Ferrari said.
The Scuderia Ferrari HP livery will be unveiled ahead of the Miami Grand Prix (May 3-5). It will be released in a unique edition designed specifically for Miami.
In addition to the Ferrari F1 team, the partnership also applies to the Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series.
The HP logo will appear on the F1 car as well as on the team clothing and racing overalls of drivers Charles Leclerc and Carlos Sainz.
Reactions from HP and Ferrari
“Our founder conveyed to us his constant desire for progress. This is due to our drive for innovation on the road and track, as well as our commitment to a sustainable future, from carbon neutrality to educating the younger generation,” said Benedetto Vigna, CEO of Ferrari.
“We have found the same values at HP, which makes it an ideal partner. We look forward to starting our collaboration and taking on new opportunities and challenges together.”
“As technology, performance and exceptional craftsmanship drive the future, the partnership between HP and Ferrari is a natural fit,” said Enrique Lores, CEO of HP Inc.
“Both brands are based on a rich history that has stood the test of time. Through this unique partnership, we also have the opportunity to reach new audiences, drive business growth and create a lasting impact for our shared customers and communities. Together we will use racing’s global stage to drive sustainable innovation.”
Source: IT Daily
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