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Toys “R” Us was a beloved toy store chain around the world. You could find it in any shopping center in Turkey. It had almost 2000 stores and
Toys “R” Us was a beloved toy store chain around the world. You could find it in any shopping center in Turkey. It had almost 2000 stores and it was one of the most exciting places for children.
How did such a large and popular brand come to the brink of bankruptcy? After giving some space to his birth period of collapse Let’s explain.
II. Charles Lazarus, who saw the birth rate rise after World War II, He immediately recognized the gap in the market But the first step he took was not a toy store.
He opened a baby furniture store. It was impossible not to see customer demand for toys. He then expanded the store and started selling toys for children. In 1957, Toy “R” Us Store opened.
Families had an interactive and fun shopping experience at the store, which had thousands of different products. The brand had gone international in the 1980s and 1990s. It expanded and expanded. Even in Turkey It can be found in almost every shopping center You will remember.
However, in the late 2000s and 2010s, the brand was; faced with various challenges. The first of these, online shopping was an increase. Many children and parents preferred not to go to the store to buy toys. It makes you wonder why Toys “R” Us hasn’t opened an online store for itself.
Toys “R” Us had built several stores outside the city. While they should be in front of children’s eyes, many of them A wrong strategic move by opening a store outside the city they had done.
Moreover, children’s needs had also changed. Whether it’s 4 or 13, instead of playing with toys They preferred mobile devices.
The company announced on September 18, 2017 Debts of $5 billion He filed for bankruptcy protection, but business never recovered. By March 2018, all more than 800 stores in the United States had been sold and it was announced that all 1,758 stores worldwide would also be sold.
On January 20, 2019, the bankruptcy plan came into effect and the Toys “R” Us brands were transferred to “Tru Kids”. Thus ended the era of 70 years.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
