Is there a product that caught your attention on many menus during your flight? Like tomato juice? In fact, this is not a drink that was just added to the menu. A basic need.

Tomato juice, the most popular drink on airline menus What are the reasons why they are so preferred? Let’s explain.

Why is tomato juice becoming a staple on airplanes?

Low cabin pressure in aircraft It affects our senses of taste, such as taste and smell. That is why tomato juice leaves a much more pleasant and “fruity” taste on the plane. But the reasons don’t end there.

While we are in a dry and pressurized cabin, we are exposed to dehydration even though we are not aware of it. Tomato juice, on the other hand, helps us replenish our electrolytes (regulates water balance in the body) and provides vitamin C. You may have noticed that your nose, throat and sometimes your skin become dry when you are on a plane. Drinking tomato juice is a kind of thing It provides hydration.

Another reason is saturation.

Air travel can be tiring, no matter how short the journey. We leave home hours early, we wait idly at the airport… That’s why we drink tomato juice, It satisfies our sense of satiety and we feel like it meets everything we need at that moment.

Actually, there is another theory about marketing strategy.

Some products, “popular product” from some places label as; among marketing strategies. That’s why they might promote tomato juice as an “in-flight drink” and increase its popularity.

If this is indeed the case, it appears they have been successful as many passengers like to order the tomato juice while on the plane. In fact, it is becoming one of the most requested products for some passengers It has become a ritual.

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