May 9, 2025
Trending News

Everything is a tactic: what devious tactics do e-commerce sites use to play with our perceptions?

  • June 4, 2024
  • 0

Attractive discounts, last-minute suggestions and limited stock alerts that you come across while shopping in the e-commerce world are also yours. Does it trigger anything? Your answer is

Everything is a tactic: what devious tactics do e-commerce sites use to play with our perceptions?

Attractive discounts, last-minute suggestions and limited stock alerts that you come across while shopping in the e-commerce world are also yours. Does it trigger anything? Your answer is “Yes!” The reason for this is that these are always tactics.

What’s behind these strategies? your cunning tactics Are you aware of it? If you’re ready, let’s take a look at some of the tactics these smart sites use.

They deliberately use the phrase “limited quantity” to rush you.

limited edition

“Limited number of items.” or “Only 1 left.” expressions such as conscious Perception of a shortage of product inventory is used to create.

E-commerce sites offer you the product could end at any moment It is intended to give the impression that you are taking immediate action and purchasing the product without having to think about it in detail.

Another name for this situation is FOMO (Fear of missing out). In other words: the fear of missing out.

User reviews also serve as a form of social proof strategy.

Customer reviews, user comments and ratings provide information about the quality of the product to the customer examining the product. for the purpose of security it’s there.

Because the satisfaction of other users is important to potential buyers a strong reference It means.

Also available in comments “300 people who bought this product are very satisfied!” Statements like these encourage customers who are hesitant to purchase the product. to convince is specifically chosen.

Temporary options such as campaigns and discounts are intended to create time pressure on the customer.

possibility

Valid for a certain period Discounts or campaigns are a tactic used to encourage customers to make an immediate purchasing decision.

Because time pressure will speed up the decision-making process “50% discount for just 2 days!” With expressions like: make quick decisions It is intended to prevent impulsive purchases.

Free shipping, product recommendations, and similar expressions are all intended to sell you more products.

“Free shipping for purchases over 100 TL!” Offering free shipping to customers who shop over a certain amount with phrases like: increase the basket amount goals.

In addition, customersPeople who bought this product also bought this one.” By suggesting additional products or more expensive options for the product they purchased with expressions such as increase the basket value is meant.

Source: Business Insider

Our other content that may interest you:

Source: Web Tekno

Leave a Reply

Your email address will not be published. Required fields are marked *