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The unpleasant story of Oreo, born from the enmity of two brothers (it’s actually a revenge cookie!)

  • June 5, 2024
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With a worldwide reputation Oreo brand cookies, It continues to fascinate its fans with different aromas in different countries. Jacob and Joseph Los Born from the competition between

The unpleasant story of Oreo, born from the enmity of two brothers (it’s actually a revenge cookie!)

With a worldwide reputation Oreo brand cookies, It continues to fascinate its fans with different aromas in different countries.

Jacob and Joseph Los Born from the competition between two brothers, these cream-filled chocolate cookies have become both an icon and delicious cookies.

Our story begins in the 1890s, when the brothers started running a bakery.

American cookie and manufacturing company

In those years, the brothers started running a bakery in America and Jacob Loose started working in the region. By combining with other bakeries They roll up their sleeves and think he needs to grow up.

Jacob hired a lawyer named Adolphus Green for this job and began purchasing environmental furnaces American cookie and manufacturing company He founded the company with the name (American Biscuit and Manufacturing Company).

Yourself at the head of the company, His brother served on the board of directors and Green served in an advisory role.

They competed with two other major baking companies like themselves for about seven years, but gradually Jacob became ill and moved to Europe during his recovery.

This would be the first thing that would pave the way for the eternal rivalry between the brothers…

loose company

Jacob’s brother Joseph took over the business during his absence. Merger with two other companies decided it was necessary.

However, this decision of his brother Joseph was not acceptable to Jacob. strong on this what you are against He wrote numerous letters stating this

Joseph ignored the letters and signed the merger agreement and the National Biscuit Company, now known as Nabisco, came into being.

Jacob recovered and decided to establish his presence in the cookie industry on his own. With a new partner a new company Founded.

Loose Wiles Biscuit Company This company, which he founded under the name (Loose-Wiles Biscuit Company), became the largest company after his brother’s company in about 10 years.

Their most popular products are Hydrox These were cookies with cream between two chocolate cookies. Sounds familiar, right?

Nabisco had to compete with this product, so they introduced a cookie that looked suspiciously similar to its rival: Oreo!

For a while, Hydrox remained the leading cookie. Actually, for a while now, Jozef Produced Oreos at a loss. But it wouldn’t stay that way forever.

In the years that followed, the name Hydrox resembled the name of cleaning products and consumers began to distance themselves from this cookie. turn to Oreo causes.

Nabisco took advantage of this opportunity and focused on Oreo’s marketing activities. different strategic moves made.

These strategies were quite clever. So much so that it’s Oreo as if Hydrox was a fake cookie. started to appear.

You already know the rest. Oreo today One of the most preferred cookies one of them…

Source: Business Insider, business stories

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