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It is not always easy for large and small companies to know which connection is best for them. Service providers see it as their job to adapt the
It is not always easy for large and small companies to know which connection is best for them. Service providers see it as their job to adapt the wide range of options to the needs of the customer.
Connectivity is critical to today’s modern business operations. It ensures that the enterprise, cloud and data centers are connected securely and redundantly. It is a broad concept that is expressed in different solutions and rightly causes a lot of confusion among companies.
“I often notice that not everyone really knows what it’s about. For example, when we ask customers what they expect from their SD-WAN, we sometimes get strange answers and it turns out that they don’t really understand what the solution exactly entails,” says Freek Pauwels, General Manager at Citymesh, during the roundtable organized by ITdaily. The other participants at the table also agree that there is a lack of knowledge among customers when it comes to the right connectivity for their business.
Fortunately, we have different profiles at the table in the connectivity landscape that can work together to make it all work. This has helped us better understand what fiber is and taken a closer look at software-defined connectivity.
Sitting at the table are Gilles Verschueren, Business Development Manager at Eurofiber, Kristof Spriet, connectivity expert at Proximus NXT, Marc Vandeputte, CTO of Arcadiz, Mirko Montorro, Sales Director and Partner at Easi and Freek Pauwels, General Manager at Citymesh. Together they give substance to the hollow concept of connectivity, based on their expertise in the field.
It would be a tall order to dedicate a paragraph to the concept of connectivity. It reflects a wide spectrum of solutions and the connectivity landscape is evolving rapidly. From GPON, SD WAN to 5G and fiber, we have all heard these terms before, or perhaps we use one of these solutions.
There is no one-size-fits-all solution when it comes to connectivity.
Marc Vandeputte, CTO at Arcadiz
It is important to know that there are no one size fits all exists within connectivity, says Vandeputte. “An SD-WAN overlay on top of enhanced residential connectivity such as GPON and 5G increases availability significantly, but can never deliver the quality a data center needs in terms of latency, capacity, availability and packet loss.” Everyone at the table agrees that collaboration within the connectivity landscape must be at the heart of it. “There is no single technology that can solve everything, just think of the incident in Pukkelpop ten years ago where the internet and cell towers stopped working,” says Pauwels.
Network and connectivity are vague and empty concepts for most people, but for the experts at the table they are a daily activity. “In Belgium, the starting point is usually: who can offer me something in a certain place? In the past, there was no intermediate range, today there is a very broad range,” says Pauwels. Many companies are in the dark when it comes to connectivity.
“Just as people at home need to be informed about what to expect, the same applies to them.” from shop to shop. Many companies want to be redundantly connected, but don’t always know what that means. They only intervene when something happens,” Pauwels continues.
The range of connectivity options is increasing significantly, making it even more difficult for end customers to choose the right solution. “Customers often ask us what our added value “It is very difficult to give the customer a feeling for what a particular connection means to them.”
According to Pauwels, marketing also plays a big role. “For example, it sounds fantastic to have a backup line for 5G, but in reality that server cabinet may be located somewhere deep in a building.” He also stresses the importance of change that gets more out of you BusinessPosition needs to be edited committed business product, and not a refined product of from business to consumer-Market.
When it comes to guiding and training customers, all of the invited guests contribute to this story. Montorro in particular plays a key role here in his position as sales manager and is closest to the customer on the ladder. “Customers just want it to work for their business. We look at what is available and what the customer needs.”
What is available must be translated into what the customer needs.
Mirko Montorro, Sales Manager and Partner at Easi
In addition, Montorro notes a striking trend: “Even the larger companies prefer to outsource connectivity.” Spriet further stresses that they need to make it clear to the customer what the most important solution is for them, without getting too into technical details. “The end customer may not always be technically savvy in this area, so we as a service provider need to be able to offer the right solution that meets their needs.”
While the rapidly changing connectivity landscape can be a mystery to most businesses, sometimes the same is true for vendors. They need to evolve with new developments and be able to push them to the end customer for whom this is not an option Core business but you just want it to work.
This article is part of a series following the roundtable on connectivity organized by ITdaily. read Here more.
Source: IT Daily
As an experienced journalist and author, Mary has been reporting on the latest news and trends for over 5 years. With a passion for uncovering the stories behind the headlines, Mary has earned a reputation as a trusted voice in the world of journalism. Her writing style is insightful, engaging and thought-provoking, as she takes a deep dive into the most pressing issues of our time.
