Praktiker, once a stopover for thousands of people every weekend, began its commercial journey. in Germany in 1979 started and achieved great success in a short time.

After starting his commercial activities fast growing Praktiker, Since the early 1990s it has spread to many countries, such as Poland, Romania, Bulgaria, Hungary, Luxembourg, Ukraine and Turkey, reaching a total of 440 stores.

It opened its first store in Turkey in Ankara in 1998.

Praktiker expanded by opening a store in Gaziantep after the store in Ankara and entered Istanbul by opening a gigantic store in 2000 and It attracted a lot of attention.

The brand continues to grow and successfully provide services by opening stores in different cities. with its big advertising campaigns, affordable prices and product diversity He knew how to distinguish himself.

Koçtaş, Bauhaus and Tekzen The brand, which competes with giants among others, has been successful in this battle for a while.

Of course, during this period, competitors also emerge who see the opportunities in the sector. Although IKEA’s entry into the Turkish market poses a significant threat to the brand due to its transversal products, management has increased the number of Praktiker stores. states that it will continue to grow.

It seems that Praktiker’s growth rate slows down in the following years.

Although the number of stores increased, it did not grow at the pace expected by Praktiker at the time loses the lead to Koçtaş.

So that will happen later First steps into difficult times is thrown away.

Although he tried the franchise system to gain an advantage in the competition and return to his old position, this system did not have the expected effect and in 2013 financial problems It’s starting to become visible.

Because of these problems, Praktiker is in Turkey. decision to postpone bankruptcy applying for.

For this reason, things are not going well not only in Turkey, but also in Germany, Praktiker 2014 bankrupt and its subsidiaries are being sold.

Following the filing in Turkey, Praktiker is officially filed for bankruptcy. But this is not the end for the Praktiker brand!

However, a businessman named Hasan Yalçın said that Praktiker buys naming rights and tries to keep the brand alive with a different strategy. But unfortunately, Yalçın’s strategy is also It is not successful.

The company’s investments were closed in 2018 due to the fact that the company’s investments did not yield the expected returns due to the stagnation in the construction market sector, the products were indexed to foreign currencies and the difficulties encountered in finding loans. serious deterioration of the financial structure happens.

Due to the deteriorating financial structure and increasing financial problems, the company went bankrupt requests a concordat and some branches will be closed.

The inability to pay debts, high rent costs and cash flow problems pose major obstacles to Praktiker’s recovery The expected result cannot be achieved.

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