Augmented Reality is a technological innovation that is widely used, especially by retail companies, thus becoming a trend that will long remain in people’s daily lives.

The first approach that people took in a massive way with this technology was the game Pokemon Go, where participants used mobile phones to see the characters of a famous TV show as if they were standing in front of them.

After this event, the development of this digital device continued for video games and cultural and educational spaces, but especially in commerce, where it brings the most benefits as consumers of retail companies used these features for their purchases. Studies.

In addition, companies also refer to this technology as a form of marketing because, because of the attractiveness of the augmented reality experience, many people will enter e-commerce to “play”, thereby attracting web traffic.

However, not only online stores and supermarkets, people can benefit from these technological services as the cultural and educational sectors are also interested in developing augmented reality based strategies. An example of this was the most important museums in the world, such as the Louvre, which due to the pandemic launched similar technologies so that people could enjoy the works of art found on this site, but anywhere from the comfort of their own home. World.

However, there are market-oriented studies that describe in detail that companies have the greatest opportunity to use these technologies because they have shown that people have a positive inclination towards these technologies.

One of the most famous cases was the famous furniture brand Ikea, which created an app that allows people to see brand furniture in real size and located in their own homes.

A survey conducted by the firm Retail Perceptions showed that 71% of people buy from a particular store if it allows them to experience the product and its services through augmented reality.

But what is augmented reality

It is considered a technological creation that offers users an interactive experience by combining a virtual dimension with real physical spaces. In other words, it combines elements that are not real and that only exist in the digital world with physical space, through cell phone cameras and other devices.

People tend to confuse or think that virtual reality and augmented reality are exactly the same, although they are not the same and differ in certain respects.

On the one hand, their similarity is that people can experiment with items that are not tangible or real-time, such as the aforementioned Pokemon Go game or meta-sunglasses that people wear and can feel like they are wearing them. Another place either real as a famous city, or artificially created.

In terms of its differences is that augmented reality integrates digital elements into the real world, while virtual reality creates entirely new places that have nothing to do with existing and real space.

José Loisa, Vice President of Grupo Éxito’s Omnichannel & Innovation, explains that augmented reality is created through three-dimensional modeling, usually existing elements are multiplied using typical product photos as a guide, then they are loaded into a virtual store, but it’s 3D Outside the Website.

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