Once one of our country’s favorite technology stores, friskyFounded in 1957 in France, it quickly became one of the leading electronic retail chains in Europe.

Darty, growing by focusing on creating value for its customers, enters the Turkish market in 2006 had logged in.

It became known and reached a large customer base in a short time with the stores it opened in major cities and impressive advertising campaigns.

Darty, which has made several successful moves since setting foot in our country in 2006, has become a popular destination for technology enthusiasts. one of your favorite stores He managed to become.

However, with the advent of the 2010s, the retail industry has undergone a major change. digital transformation He started to get it.

With the rise of e-commerceCustomers quickly became accustomed to the convenience and wide product range of online shopping, which began to challenge the business model of physical stores.

To adapt to this digital transformation, Darty has tried different strategies Naturally.

For example, an online sales platform developed and tried to integrate customer service into the digital world.

But these efforts were not enough to face strong rivals like Bimeks.

physical stores high costs and increasing competitionwhich reduced Darty’s profit margins.

In those years Bimeken It made a rapid entry into the Turkish market and continued to grow by eliminating its competitors one by one.

So much so that it is one of the big names among technology retailers Electro world in 2013 had bought it.

Darty’s fate too It couldn’t be otherwise…

In the same year, Darty decided to withdraw from the Turkish market and based on this decision By purchasing Bimeks Darty has absorbed it into himself.

In summary, Darty’s story is about keeping up with changes and The importance of adapting to digital transformation It seems like an emphatic lesson.

Our other content about companies: