We’ll remind you, restaurants will now be called “Tasty and one spot” (Tasty and one spot). The new logo features two orange bars representing french fries and a red dot symbolizing a burger. The first 15 organizations started working yesterday, June 12. In two months, they will bring all 850 “points” back to life, promising to preserve the flavor of the menu and dishes.

How many people are asking for the address?

• Two days before the new owner announced the brand change, someone registered a domain name that exactly matches the new name – “vkusno-i-tochka.ru”.
• It happened on June 10, and today an announcement about the sale of the name was posted on the website of the Ru-Center field store.
• Indicated cost – 298,700,000 rubles.
• The site address is paid one year in advance and the site owner’s data is hidden from users. So no one knows who owns the domain now, but it’s clear that there was an early leak of information that allowed preregistering the site.
• There are now a number of recipes, but the most interesting are that the publications date back to March and April.

It is clear that the current owners want to make easy money in a long and reliable way around the world. The reality is that many companies that enter a market open a site in the local language and in the local area. They are concerned with ensuring that addresses are the same all over the world, they differ only in domain – com, ua, uk, de, etc. They should also be short and legible so that they are memorable. And if such a combination of addresses and domains is already registered in the country, then brands are willing to generously pay for their refund. That is why cunning “businessmen” occupy previously profitable names, hoping to one day make money.

However, it seems that this time nothing will happen. Press service “Tasty and Dot” reported that in the process of choosing the name of the new restaurant chain, it acquired a number of other domains for registered name variants. However, “vkusno-i-tochka.ru” was not going to buy. Thus, the site of the Russian analogue of McDonald’s will have a different site address.