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The success story of Casio, which came up with a completely different product, far from technology (40 years ago it even produced a touch-sensitive watch!)

  • September 13, 2024
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Casio, known for its many different products from the past to the present, A Japanese electronics company. The brand’s history and success story are notable for its response

Casio, known for its many different products from the past to the present, A Japanese electronics company. The brand’s history and success story are notable for its response to both technological developments and user needs.

It first appeared in the market with a very different product that was far from technology. Casio’s Story Let’s take a closer look.

Initially it was a brand of “cigarette holders”.

Casio, founded in Tokyo by Tadao Kashio in 1946, produces pipes called “Yubiwa Pipe”. cigarette holder It entered the market with innovative products such as This product allowed the use of fingers while smoking.

His entry into the world of electronics was in 1957, the world’s first; It happened with the production of the all-electric calculator. Add, subtract, multiply and divide up to 14 digits It has marked a historic turning point for calculators with its products that can do this.

Later, it continued to produce many calculators. Meanwhile, it continued to expand outside Japan, opening branches and offices in several countries, such as Germany. In 1980, literally a digital revolution happened.

A wristwatch with a touchscreen was produced.

Casio led the market with the “Casio Touch Screen” watch released in 1984. The screen had a touch function and users could adjust the watch settings by touching the options on the screen. Released 40 years ago This technology was the trigger for today’s smartwatches.

During the 1980s, it managed to attract people’s attention by offering various functions in its watches. For example, in 1983, it was created “G-Shock” The series has received a lot of praise for its durability and resistance. Thanks to this series, it even became the leader in the world market and the watch market.

It also produced other products in the 1990s.

Casio in the 90s; musical instrument, mobile phone, digital diary, printer, digital camera or even portable television It has strengthened its roots in the technology world by reaching a wide range of products such as. He always tried to meet the needs of the users.

Today, Casio stands out with its technological innovations. a global brand continues to show itself and takes up space in our daily lives with many products, from calculators to watches.

Sources: Casio, Kijk Maestro

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Source: Web Tekno

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