In August 2024 Xiaomi ranked second in the world in smartphone sales AppleFor those who don’t know, sales volume refers to the actual number of units sold to end consumers, not just those shipped to retailers. The data comes from research firm Counterpoint’s Smartphone 360 ​​Monthly Tracker.

It is noteworthy that Xiaomi ranks second for the first time after 2021. You can get a better idea of ​​how product sales have changed so far. Xiaomi, Apple And SAMSUNG Pictured below are the last three years.

As you can see Xiaomi It managed to steadily increase its sales volume during this period and eventually settled into second place again.

Apple It offers a narrower product lineup, which can cause sales volumes to fluctuate over the years. The iPhone 16 series has also struggled to generate significant interest, with recent reports suggesting it may not reach the sales figures achieved by last year’s models.

With this in mind, Xiaomi has emerged as one of the fastest-growing smartphone brands of 2024, contributing to the recovery of the global smartphone market. According to the report, Xiaomi’s seasonal decline in key markets was offset by promotional growth in Latin America.

According to research director Tarun Pathak, “Xiaomi has adopted a leaner product strategy this year and focused its energy on creating a great model for each price range rather than launching multiple devices in the same segment. It has also intensified its sales and marketing focus, continuing to expand into new markets and strengthen its position in existing markets. While entry-level and mid-range devices continue to be a strong performer for Xiaomi, it has also moved into the premium segment with advanced and ultra devices.”

Over the last few quarters, most of Xiaomi’s key markets have seen economic recovery, with demand at lower price ranges being the most positive development. The report also highlights that the company’s market control is particularly strong in the entry-level segment, i.e. below $200.