Twitter has never been, in its entire history, the most successful social network on the Internet. Facebook or Instagram, to name just a few examples, have always been far ahead in terms of users and other relevant metrics in this sense. However, due to its intelligent approach, it was a significant limitation for some, but a fun challenge for others, which they managed to solve successfully in millions of cases.

Over time, this limitation (I’m talking about the maximum of 140 characters per message, of course) was relaxed, first by incorporating elements that did not take up typing space, such as images, messages, retweets, etc., and later with a jump from 140 to 280 characters. Despite these changes, however, Twitter has continued to retain much of its charm, which has been seducing many of us practically since its inception.

However, its numbers never matched user ratings.. The social network closed many exercises with red numbers, and although a thousand plans were made to try to improve this aspect, there were very few exercises that left room for joy. And then what happened in 2022, I’m talking of course about Elon Musk’s tortuous purchase of Twitter. And I have to admit that as a professional who feeds on information in this sector, Musk’s management has been a gift in this sense, because in those two years there was nothing to tell.

The bad part, of course, is that the vast majority of the information has been negative, because their management can be improved in all aspects, terribly improved in many of them. And to this we must add the “special” of his personality, which only served to add much more fuel to the fire. So we started the year knowing that the value of Twitter has fallen by 70% since Elon Musk bought it, shortly after that the network lost 25% of its users, and recently that the opinion of the marketing sector, crucial to Twitter, matters because of the issue of advertising, it’s on the floor.

There are still a few months left in the year, but the value estimate has been updated, and again, it’s not good news for Musk. And as we can read in TechCrunch, Twitter’s value has fallen 79% since Elon Musk acquired it. These data are provided by the Fidelity investment fund, which contributed $19.66 million to the purchase operation. An investment that, given the calculated devaluation, now amounts to $4.19 million.

This devaluation looks even worse when we look at the totals, and that if Elon Musk (with the help of several entities such as Fidelity) paid $44,000 million (a price that was already said to be inflated at the time), extrapolating data Fidelity now values ​​Twitter at $9.4 billionto which we must add that we are still talking about a business that is not profitable, so it does not seem that the pace of value degradation can be reversed, at least in the short term.