What’s happening

A new “Sub Reddit Hunt” campaign was launched in September. Gizmodo writes that the goal is to attract more people to submarine crews.

It is worth noting that the army chose a very interesting name because it is an ingenious play on words that will only be understood by users of the site. The word “submarine” is one of the variations of the word “submarine” and is actually a shortened version of the word “submarine”. But if you type “Sub Reddit” together or say it out loud, it sounds exactly like “Subreddit,” which is the name of sections on the site Reddit, where “sub” is a prefix meaning subordination, belonging to something. .

Moreover, even the recruitment campaign itself is a kind of game. Organizers hid the five submarines on forum pages, leaving clues to help potential candidates find them.

Interestingly, behind all this is the advertising agency VML, which works with Microsoft, Coca-Cola and Ford.

This interactive marketing campaign encourages Reddit users to crack codes and look for clues to follow command directives designed to attract the next generation of submariners.
– says the company’s message on Facebook.

According to the source, the US military is having difficulty recruiting people. Over the past decade, the Army, Navy, and Air Force have struggled to meet their recruiting goals; The Navy has one of the worst records in this regard and has failed to meet recruiting targets. All this led to the fact that the military now has to be creative to attract people’s attention. They sponsor eSports teams, host streams on Twitch and Facebook, and try to use video games to attract new members.

The Navy has already launched two phases of the game and plans to launch more within a month. The former relies on images and pseudo-hidden text that must be clicked to unlock, while the latter offers an audio puzzle. The final puzzle will be released on October 28.