Coffee and cola… They are the favorite drinks of many of us. “Then why wouldn’t the two be together?” idea, ear simple but attractive may come. Coca-Cola tried exactly this.

Look, it failed and after launch It was withdrawn almost 1.5 years later. Let’s dive deeper into this failure story.

The coffee-flavored cola “Coca-Cola BlaK” appeared in 2006.

Coca-Cola first introduced coffee-flavored cola in France in 2006. It was subsequently released in the US. “Who are looking for a pick-me-up at any time and at any time of the day.” were their target group.

After all, both drinks were social drinks that were an integral part of different cultures. Synthesis of the two, Capturing coffee and cola traditions in a contemporary way It was seen as. It seemed unlikely that he would fail.

Consumers didn’t really like this idea.

This coffee cola contains 45 calories, 12 g of sugar and 12 g of carbohydrates. for both classic sweet soda lovers and for those who prefer low-calorie options. He tried to blink. In addition, the black design was unusual. They were trying to make a reference to coffee.

To be honest, people didn’t like it that much. Production was halted 16 months after launch. They had already taken a big gamble. Drinks critic Helga said in 2007: “It’s as if they’ve removed the heart of both coffee and coke and subjected us to an uneasy truce between the two.”

There were marketing mistakes.

Coca-Cola has a loyal audience. In the past, when attempts were made to change the formula even slightly, it was met with a major backlash. Coffee-flavored Coca-Cola also failed to provide a good answer as to why such a change was necessary. The reason for existence was meaningless…

Nancy Quan, the company’s chief technical officer, said in an interview with CNN: “What people think about the Coca-Cola brand” to a coffee portfolio I don’t think you’re ready. The timing of the product was bad.”

Here is Coca-Cola BlaK, even if it turns out to be a daring drink Consumers did not get the response they expected and faded away.

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