Adobe, Protecting artists’ works of art against the effects of artificial intelligence A new free web application for Announced content authenticity. Content Authenticity allows content creators to add attribution and ‘educational’ tags to image, video and audio files.

New Content Authenticity web appacts as an extended version of Adobe’s Content Credentials platform. Through this platform, users can easily add attribution data to their digital works and prevent their content from being used by artificial intelligence models.

Available in free beta in 2025

The app provides powerful protection using digital fingerprints, invisible watermarks and cryptographic metadata to protect creators’ works and identify who owns them. This new tool models Adobe’s Firefly AI, Photoshop, Lightroom and others Integrated with Creative Cloud applications will be. Most importantly, creators can work with any image, video, or audio file, not just Adobe tools.

Adobe’s models are trained only on licensed or publicly available content, but these protections are intended to apply to other companies’ models as well. Currently the only company that supports this feature artificial intelligence to check training databases”Am I trained?“Spawning is the startup that created the tool. Adobe continues to work to ensure this choice is adopted across the industry.

Content authenticity web appwill be available in public beta in the first quarter of 2025. To take advantage of this service, users only need a free Adobe account; no active Adobe subscription is required.