The South Korean technology giant Samsungrecently apologized to customers for inadequate innovations. The company made this apology in a letter published after the Galaxy S24 Ultra model did not offer significant innovations compared to the previous versions and the other components stayed away from the competition.

While the company was criticized for not offering much of a difference from the Galaxy S24 Ultra’s previous model, the Galaxy S23 Ultra, it also admitted that it had lost its competitiveness in other areas.

Will the crisis be turned into an opportunity?

Jeon Young-Hyun, vice president of new device solutionspublished an open letter, stating that the company’s revenue forecast for the third quarter of 2024 is approximately 9.2 trillion Korean won ($6.8 billion) has announced that it expects an operating profit. However, this expectation remains below market standards. Management stated that this situation raised concerns and doubted Samsung’s technological competitiveness.

The letter emphasized Samsung’s ability to turn past crises into opportunities and stated that a similar approach would be taken this time. The company strives to strengthen organizational culture rather than short-term fixes.

All these developments reflect the impact of Samsung’s weaknesses in critical areas such as memory, semiconductors and chipsets. This situation has the potential to create a major turning point for the company’s smartphones and other products. All these efforts in the future Galaxy smartphone performance This is expected to have a positive effect.