There were many indications that headphones were being used. AppleVision Pro Mixed reality has struggled to gain popularity due to both its exorbitant price tag and heavy construction, which limits the amount of time it can be worn by most people. What does failure mean? Vision Pro for work Apple What do you think about future virtual and augmented reality projects?

Vision Pro Interest

Interest Vision Pro It was high in February when the device was first released, as it was a completely new product category for Apple, but it didn’t last long. The Vision Pro is certainly impressive, and marveling at a butterfly flying close enough to reach out and touch it, or seeing the rough skin of an elephant passing by is mind-blowing, but the magic wears off quickly. most.

Early reviews suggested the Vision Pro was difficult to wear long enough to be incorporated into a real-world workflow, and it was difficult to find a use case that would justify its $3,500 price tag. Nilay Patel threshold Joanna Stern found Vision Pro disturbingly isolating Wall StreetJournal I felt sick to my stomach every time I watched the limited amount of Apple Immersive Video content. Reviewers agreed that watching TV and movies was one of its best uses, but that means an expensive TV that can’t be watched with anyone else.

A few months later, his mood hasn’t changed much. When the Vision Pro was released, there was a lot of demand in the Apple Store and long queues of people wanted to try it. As soon as the show ended, interest waned. By early April there were reports that interest in the Vision Pro had waned significantly, and by July there were reports of declining sales.

Many of us at MacRumors bought the Vision Pros at launch and kept those headphones in their cases, never taking them out except occasionally to watch Apple’s latest Immersive Video or upgrade to the new VisionOS software. MacRumors videographer Dan Barbera uses the Vision Pro to watch content about once a week, but only for about two hours because it becomes a pain to continue using it after that. MacRumors Editor-in-Chief Eric Slyvka and I couldn’t find a compelling use case, and there just isn’t enough compelling content for even weekly use.

I still can’t wear the Vision Pro for more than two hours because it’s too uncomfortable and I’m prone to motion sickness, so sometimes I get nauseous if I move around too much. However, the biggest reason I don’t use Vision Pro is that I don’t want to obstruct those around me. Sure, it’s great to watch a movie, TV show, or YouTube video on a screen that looks like it’s 100 feet high, but I have to isolate myself for that. I can’t watch with others, and I feel downright guilty when my cat comes over to get my attention and I’m distracted by my headphones.

Watching movies on the Vision Pro is no better experience than using a 65-inch TV in front of my couch. I’m a gamer, but there aren’t many interesting games out there and most of the content available feels like I’m playing a less intuitive mobile game. Using this as a display for my Mac is the best use case I’ve found, but it’s limited to a single screen and isn’t enough of an improvement over dual monitors to justify the discomfort during work.

Our experience with the Vision Pro aside, traffic on MacRumors suggests there’s little interest in the headset. When we publish a story about Vision Pro, people don’t read it. For example, I wrote the story of Vision Pro’s first short film shot with headphones just yesterday, and it was our least trafficked article of the day. Maybe it wasn’t even worth my time, and this isn’t an isolated incident.

Yes cases The Vision Pro has enterprise use and some people really like the headset, so it has some promise and Apple is selling it to businesses. Here are some examples from Apple and others:

• porsche. Porsche engineers use Vision Pro to visualize the car’s data in real time.
• KLM – KLM Airlines uses Vision Pro to train technicians on new engine models.
• law enforcement – California police departments are testing Vision Pro for surveillance work.
• Medicine. A team of doctors in the United Kingdom used Vision Pro for two spine surgeries. Doctors in India also reportedly use it for laparoscopic surgeries, and an orthopedic surgeon in Brazil used it for shoulder surgery. UCSD is testing the use of Vision Pro software for minimally invasive surgery.
• Science. MIT students wrote a program to control a robot using gesture support in Vision Pro.

In May, Tim Cook said that “half” of Fortune 100 companies have purchased Vision Pro, but it is unknown whether these Vision Pro headphones are actually used.

Confusion about what will happen next

We’ve seen confusing rumors about Apple’s next move as Vision Pro sales haven’t met Apple’s expectations. Apple was initially said to be working on two new versions of the Vision Pro, one cheaper and the other a direct sequel to the current model.

Mark Gurman in April Bloomberg Apple won’t release a new version of the Vision Pro until late 2026, as Apple tries to find ways to lower the cost of the headset, he said.

in june Information Apple has reportedly suspended work on the second-generation Vision Pro to focus on a cheaper model. Later that month, Gurman said Apple could make the next Vision Pro dependent on a connected iPhone or Mac, which could reduce costs, and said a cheaper headset could launch as soon as late 2025.

In late September, Apple analyst Ming-Chi Kuo said that Apple would start production of the new version of the Vision Pro in the second half of 2025, possibly by the end of 2025. He said the most significant upgrade will be a new M5 chip that provides significantly better processing power, while the specs, design and price will remain largely unchanged. This is in stark contrast to Kuo’s rumor in February that Apple wouldn’t launch a new model until 2027.

None of these rumors are actually on the same page, so Apple’s next move in AR/VR development is unknown. Kuo says a new Vision Pro with a faster chip will arrive in late 2025, and Gurman and Information I believe we will get a cheaper version of the headset. Even Apple may not yet have a clear decision on what will happen next, so we’ll have to wait and see how the company’s AR/VR strategy evolves.