During the conference, Adobe MAX was presented by the company of the same name important update of its main cloud products, among which we can highlight Premiere Pro, After Effects, the Substance 3D series, as well as its ecosystem focused on video editing.

These Adobe applications have support for hardware AI acceleration on NVIDIA RTX and GeForce RTX graphics cards, allowing the gradual incorporation of new valuable features that take advantage of this technology without sacrificing performance.

The latest update that Adobe confirmed targeted just that increase the potential of your applications with AIand the list of new features is very interesting. Let’s take a look at it.

• Generative extensions in Premiere Pro: It is in beta stage, but it is already able to show great potential. He is trained with safe content and has the necessary license so that we don’t have problems. Powered by the Firefly Video Model, it can create sample clips for inspiration and uses artificial intelligence to add additional frames to videos, meaning we can fix or add existing footage when editing without having to reshoot the video. This greatly simplifies and facilitates the work with modifications and will make our lives much easier.
• 3D fabric viewer: It is also available in open beta. It improves 3D and 2D workflows across all design teams, makes it easy to open and view 3D files, and has improved compatibility with other RTX-accelerated Adobe applications, such as Photoshop. In this case, the GeForce RTX 4060 for a notebook can improve performance by up to 80% compared to the MacBook GPU with the M3 Pro SoC.
• Adobe Firefly AI Tools: are integrated into the Substance 3D Collection and offer interesting AI-based sampling features such as “text to texture”, “text to sample” and “image to texture”. With them, based on simple instructions, we can very quickly generate reference images that will help us be much more productive.
• GPU Enhanced Editing Features in Adobe Premiere Pro thanks to the inclusion of AI-powered tools that allow us to introduce improvements in speech as well as tagging and filler word detection.
• New advanced 3D renderer in After Effects, which is ready to accelerate intensive workloads and time-consuming tasks such as HDRI lighting application. This reduces work time and makes it easier to create more realistic and high-quality content. When using the GeForce RTX 4090, rendering time is improved by up to 30% compared to the previous generation.

Nor should we overlook a new plug-in from Topaz Labs was introduced in Adobe After Effects. It also uses AI to generate sharper and better quality motion blur models and effects. They work with GeForce RTX 4090 up to 2.5 times faster than on the MacBook Pro with the M3 SoC.