Meta is known worldwide for being the parent company of Facebook, Instagram and WhatsApp, but the truth is that this giant is much more than just a handful of social networks. It’s also a big player in the AI ​​sector, and if that wasn’t enough, it’s considering develop your own search engine so you don’t have to rely on Microsoft and Google.

Meta’s goal is not to develop just another search engine, but to create a differentiated solution that offers cutting-edge features supported by advanced AI. In theory, this search engine would be integrated into your chatbot, and will be able to offer fully up-to-date answers to recent events through Meta AI.

In this sense, they also talk about oa alliance with Reuters to ensure that the AI ​​has access to the information and messages it needs to answer related questions more accurately. There’s no doubt that meta has thought of everything, and it’s easy to see why it wants to create its own search engine to form this kind of “back end” for its AI.

A company led by Mark Zuckerberg does not want to continue the addiction from companies like Microsoft and Google to meet their AI goals. This is logical because if these companies decide at some point to restrict access and use of their search engines, Meta would be in a difficult situation and would have to start constantly developing an alternative.

His goal in this sense is to achieve complete independence, and he is clear about what he must do to achieve this. The bet the giant made on AI turned out much better than the one it made on the metaverse, no doubt about it. So far, its Meta AI service is estimated to be used by almost 200 million people per week on average exceeds 400 million monthly users.

With this new search engine, the company it does not aspire to compete with Bing or Google. Their goal is not to launch a new search engine or to convince the average user to use it, but they want to have their own search engine integrated into their AI services so that they are not dependent on other companies.

This move is no accident, Meta has already learned a valuable lesson thanks to the transparency of Apple’s app tracking, a measure that the company has stood around $10 billion in advertising revenue.