Twitter continues to be an example, a reference, a unique case. And of course I mean the biggest learning we can get from this social network since Elon Musk acquired it It’s about how not to drive. It has recently been two years since the tortuous purchase was completed, and in that time we have experienced countless instances where it has been amply proven that running the social network the way he did it “supposedly” until whoever gave the witness Linda Yaccarino.

The “allegedly” at the end of the previous paragraph is easy to understand, that although Yaccarino has been CEO of Twitter since May of last year, It is indisputable that the management of the social network remains in the hands of Muskwhich continues to act arbitrarily, guided by impulses that are not subject to subsequent reflection. As I said at the end of September, the social network has been mired in a debacle for some time that seems to have no end in sight.

Advertisers who fled the platform (and continue), complaints against them for leaving the social network, terrible fear of value, technical operations of planning, management and terrible results, the absurdity that the change of the advertising system entailed verified … we can take it with humor, with indifference or with anger, but From any position, Musk’s leadership of Twitter is simply indefensible.

After it started to be announced a few days ago, Twitter has started changing the blocking featureso from now on When a user blocks another user, they will be able to see their posts, although they will not be able to interact with them. As I say, it was first announced about two or three weeks ago, but it’s only now that the feature has started rolling out, according to Gizmodo.

Now when you access the profile of the account that blocked you (I just checked a few that blocked me) you can see all his postsbut all interaction elements, both with the messages and with the account itself, are disabled or not displayed at all, and a message appears below the pinned tweet that the account has blocked you. And yes, it doesn’t allow you to extend the block in the other direction, although now, with this change, that option loses much of the meaning it might have had until now.

It is true that you only need a second account to access messages posted by an account that has blocked your main account, and that interaction features are key in cases of bullying, harassment, etc. However, we are facing a change that no one asked for and which, frankly, It is difficult to understand, even more so if we are talking about finding some positive point.. But hey, we’re talking about Elon Musk’s Twitter, so nothing new under the sun.