Although Apple has maintained its quality across every product range in recent years, it has lost sales in terms of sales. Difficulty meeting expectations compared to before. It is alleged that a note the company sent to investors included information that its new products would not be as profitable as iPhones.

Apple, which is prioritizing products that appeal to relatively more niche audiences such as artificial intelligence and Vision Pro, may not achieve as much success as its mainstream products even as it strives to catch up with the technology early. While the company believes this will change in the future, it wants investors to know that it cannot launch products as profitable as iPhones at this time.

Apple added this warning, first reported by the Financial Times, to the “business risks” section of its latest annual report.

Apple has shifted its focus to artificial intelligence and Vision Pro

Apple in the report “New products, services and technologies could replace existing products and result in lower revenues and lower profit margins, which could have a material adverse effect on the Company’s business, results of operations and financial condition.” He used the expressions.

Apple has been trying to implement artificial intelligence features into its products for some time now to compete with rivals like Google and Meta. Apple’s first Apple Intelligence features were released last week, and the company has promised additional features such as ChatGPT integration in the coming months. On the Vision Pro side, although the company has launched it with a seriously expensive price tag, it will be released in the future. continues to work on offering more affordable models.

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